Does experiential marketing affect the behavior of luxury. Since its founding in 1987, sxsw has experienced tremendous growth in attendance, with over 70,000 conference attendees and over 420,000 visitors participating in the 10day event last year. Experiential marketing is this new way by making the customers living an experience through the creation of emotions. Key takeaways from the 2017 experiential marketing summit. The social media marketing conference training seminar. Aug 28, 2017 perhaps the biggest industry event of the year is the annual experiential marketing summit, which is hosted by event marketer. Blazinstar provides highend, facetoface campaigns for clients such as nestle, o2, calvin klein, mastercard, and many more. Consumers are tired of boring, and traditional marketing methods.
Shaz smilansky is director and founder of the ukbased experiential marketing agency blazinstar marketing. Our conference is set up in a convenient twotrack format with 10 exciting sessions to choose from. Researchers often watch the behaviour of people without those people knowing it. We offer large and small clients custommade campaigns and events designed to work within the parameters of their budgets. From launching products to celebrating key anniversaries and monumental brand accomplishments, synergy is a leader in delivering ideas that celebrate milestones throughout the life of a brand. If you look up experiential marketing success stories, youre bound to see stories about major, forprofit organizations using this strategy to their advantage. Ready player one activation to hbos reallife westworld, sxsw goers enjoyed another year of buzzworthy and impressive film and tv marketing activations. Two other experiential agencies sponsored this conference, and.
Newest virtual experiential demonstrations to be featured. On the ground, demand for the experience was high and the line one of two lines pictured below was one of the longest. We are always adding more speakers, check back regularly to see new additions to the roster. A practical guide to interactive brand experiences shaz smilansky consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their tv shows and generally getting in the way.
This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. See the complete profile on linkedin and discover sivans. A working definition of experiential marketing in relation to your omnichannel strategy. Experiential marketing to increase net marketing contribution. Newest virtual experiential demonstrations to be featured at. Shobiz experiential communications pvt ltd jobs on. Integrate immersive brand experiences into your marketing strategies and. What are some of the benefits of implementing a sound experiential marketing strategy.
Our obsession with data and research makes your marketing strategy compelling and impactful. Apr 28, 2010 the quest to stand out at a trade show often tempts marketers to offer splashy sweepstakes prizes with no relevance to their industry and no tie to their own products and services. Marketing book list that will inspire experiential. Blazinstar has been running for six years, providing highend, facetoface campaigns for clients such as nestle, o2, calvin klein, mastercard, nectar card, and many more. A practical guide to interactive brand experiences 2 by shirra smilansky isbn. Secrets, strategies, and success stories from the worlds greatest brands by kerry smith and dan hanover 2016 this book is for marketers still torn between outdated. G2planet functions as a silent partner that keeps things running smoothly behind the scenes so that channel partners, resellers, customers and prospects bring their. Read how a team of marketers designed a bingothemed contest for an industry conference that highlighted the hosts software and their own teams expertise. Vice president of retail greg skalaski shared some of the top trends in brickandmortar experiences with design.
Shirra smilansky is ceo and executive creative director of electrify worldwide ltd, an international brand engagement agency working with clients such as loreal luxe, carling, selfridges, harvey nichols, lancome and yves saint laurent. With so much consumer information and prospect data now available, organizations embracing data analytics and metrics are seeing improvements in the performance of their campaigns. But, you dont have to have a huge budget to pull off experiential marketingin fact, you dont even have to be a forprofit company. A practical guide to interactive brand experiences. We include papers in the field of psychology, sociology, art history, economics, marketing and finance. Attend the social media marketing conference seminar events by skillpath seminars near you. Edcom conference 2012 experiental marketing by shaz. This isnt the best way to generate qualified leads. Understanding social marketing by alan shaw on prezi.
Pnsma pacific northwest social marketing association. Aug 31, 2016 this marketing book is a good reminder that when it comes to creating a strong brand experience, considering the human characteristics of that brand can be very helpful. Attend one track from start to finish, or mix and match the sessions to customize the conference to your own particular needs. Feb 03, 2009 shaz smilansky is director and founder of experiential marketing agency, blazinstar marketing. This marketing book is a good reminder that when it comes to creating a strong brand experience, considering the human characteristics of that brand can be very helpful.
Marketing book list that will inspire experiential marketers. What are some of the benefits of implementing a sound experiential marketing strategy 1. Event marketing and experiential marketing towards the formation of net marketing contribution margin nmcm study at pt. Which are the bests three books on experiential marketing. But while great things can come from experiential marketing, its experimental nature can have unintended results. Greg skalaski shares insights on impactful experiential shopping. Many experiential marketing activations take place at festivals, shopping malls, and college campuses, but these are far from the only appropriate venues. Contentdriven strategies across multiple platforms. Helping children develop cognitive and affective skills for learning by smilansky, sara and a great selection of related books, art and collectibles available now at. The social media marketing conference seminar in portland or. Experiential marketing, a practical guide to interactive brand experiences 2nd edition. Experiential marketing can bring your brand or business to life. Event marketing and experiential marketing towards the. That said, we find that our best work comes from getting in the trenches with our clients to develop the big idea, one that can travel in culture and touch audiences emotionally, provoking them to take action.
That comes in many forms, from brand identity to experiential campaigns to content creation and social media strategy. We are a full service agency with a proven track record for creating best in class campaigns that deliver the strongest return possible. More than 1,500 marketers from around the world converged in san francisco at the experiential marketing summit. In this section well look at experiential marketing, experiential events, and other brand. Aug 24, 2016 diamond bar, ca august 24, 2016 the hottest trends in virtual reality vr video and augmented reality ar video will take center stage at the 2016 sema show, where showgoers can view a series of automotivethemed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development.
On the first day of the conference there will be two sessions on psychology, neuroscience and behavior, and a session on the history of collecting and taste. She talked to event about the success of her book, as well as codeveloping a masters degree in experiential marketing at london metropolitan. Shaz smilansky, director blazinstar marketing, why experiential. We are a conference production company specialized in the management of conferences for the health care sector. Book now to avail best price offers for 3xe digital conferences dublin. Perhaps the biggest industry event of the year is the annual experiential marketing summit, which is hosted by event marketer. Square experiential communications trade marketing. A definition with examples of experiential events and campaignsand how they differ from other. The benefits of hosting an experiential marketing event during a conference the main. The right of shaz smilansky to be identified as the author of this work has. This years event, which took place between may 3rd and 5th, brought nearly 2,000 marketing professionals together to discuss all things experiential. Vice president of retail greg skalaski shared some of. The quest to stand out at a trade show often tempts marketers to offer splashy sweepstakes prizes with no relevance to their industry and no tie to their own products and services.
With over 15 years in the industry, shirra smilansky is an impactful thoughtleader, entrepreneur, and innovator in experiential marketing cofounding her first company blazinstar experiential back in 2003, with clients such as nestle, o2, calvin klein, mastercard and nectar card. Mar 10, 2009 experiential marketing is made up of live brand experiences two way communications between consumers and brands, which are designed to bring brand personalities to life. Wharton marketing professor jonah berger has spent the last ten years studying why certain products and ideas become popular. Greg skalaski shares insights on impactful experiential shopping posted july 12, 2018 tags.
View sivan zaitchiks profile on linkedin, the worlds largest professional community. A practical guide to interactive brand experiences 1 by shaz smilansky isbn. Its a channel where creativity abounds, providing personal and memorable experiences for consumers. Diamond bar, ca august 24, 2016 the hottest trends in virtual reality vr video and augmented reality ar video will take center stage at the 2016 sema show, where showgoers can view a series of automotivethemed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. But, you dont have to have a huge budget to pull off experiential marketingin fact, you dont even have. Everyday low prices and free delivery on eligible orders. We are the research nerds behind the advertising, branding, media, and content marketing initiatives. Purpose of observation is to note how people really react in situations survey. Jan 16, 2018 many experiential marketing activations take place at festivals, shopping malls, and college campuses, but these are far from the only appropriate venues. P r smith is author of the bestselling book marketing communications, also published.
September 2016 does experiential marketing work for charities. The social media marketing conference seminar in portland. A practical guide to interactive brand experiences, shaz smilansky kogan page 2009. That said, we find that our best work comes from getting in the trenches with our clients to develop the big idea, one that can travel in culture and touch audiences emotionally, provoking them to. This is essential reading for both advertising and marketing practitioners, and marketing students. Brands who are thinking of attending an upcoming conference should consider hosting an experiential marketing event at the same time. This conference takes an interdisciplinary approach to understanding art and the market for aesthetic experience.
Produced by our friends at event marketer magazine, ems has become this industry. Big data has already proven to help marketers reach and engage with consumers in new ways. Book tickets 3xe search marketing conference 3xe digital. We are a nonprofit, member run professional association dedicated to supporting and growing the practice of social marketing our goal b ehavior change for social good we bring together change agents throughout the pacific northwest to support and enhance their use of social marketing principals and techniques to improve health, the environment, public safety, and economic well. We produce our own conferences and organize events for our clients. Shirra smilansky is ceo and executive creative director of electrify. Experiential marketing has for goal to create emotions to the customer that lead to enjoy an experience for the consumer and affect his attitude and behavior. Youll learn how to make social media connect for your business new tools and new ways to grow your business you may not have thought of how to define your strategy and create your plan before taking the plunge into social media. This presentation gives the viewer an understanding of social marketing, it starts with the definition, then looks at the history, the categories and types and ends on examining the benchmark criteria. Experiential marketing is made up of live brand experiences two way communications between consumers and brands, which are designed to bring brand personalities to life. Conferences continue to gain budget share, influence and frequency in the marketing mix. This book emphasizes that experiential marketing is not just about creating a live event. Consumers are constantly inundated with repetitive traditional adve. Highjam deliver effective and impactful experiential marketing campaigns and pop up experiences for some of the uks best known brands.
Emerging technologies and cyber risk in social media. Edcom conference 2012 experiental marketing by shaz smilansky, creative director at blazinstar experiential filmededited by sa. The social media marketing conference event registration page. Pacific northwest social marketing association pnsma is a 501c6 nonprofit organization. Generate brand awareness in an authentic way with experiential marketing. According to marketing platform hyp3r, hbo accounted for 62% of entertainment brand mentions at sxsw and was the most popular brand overall on social media followed by viceland.
Greg skalaski shares insights on impactful experiential. G2planet transforms conferences into get togethers that help groups get things done. She is also the cofounder of an ma degree experiential meets digital, and former visiting professor at london metropolitan university. Art, mind and markets conference yale school of management. Home registration presenters schedule the seth bookstore about seth contact us greetings and welcome to the 3rd annual west and east coast seth conference website im rick stack, president of new awareness network inc.
Provoke insights is a fullservice market research firm. The experiential marketing summit might be a wrap, but, along with conference swag, we packed away a suitcases worth of takeaways for event marketers of all kinds the conference, which took place may 35 in chicagos mccormick place, gathered hundreds of the top minds in experiential events and marketing, representing companies such as twitter, adobe and ibm, among others. Nov, 2016 3 books about experiential marketing you should read 1. In this section well look at experiential marketing, experiential events, and other brand marketing events, including. From launching products to celebrating key anniversaries and monumental brand accomplishments, synergy is a leader in delivering ideas that celebrate milestones throughout the. Jul 12, 2018 in the everchanging retail landscape, its imperative for brands to create a strong identity and experience that customers can connect with and immerse themselves in. Shaz smilansky is director and founder of experiential marketing agency, blazinstar marketing. Objective experiential marketing may have a positive effect on both the formation of customer value and in the. Software solutions for experiential marketing, conferences. Hosting an experiential marketing event during a conference. Event marketing and experiential marketing towards the formation. Youve decided to jump into the world of social medianow what. Shobiz is in the business of extending a brands personality into the universe of experience, creating memorable brand experiences which in turn creates experience brands.
Moshe smilansky was born in 1874 to a family of farmers in telepino, a village in kiev governorate, then part of the russian empire presentday ukraine. Jun 03, 2015 more than 1,500 marketers from around the world converged in san francisco at the experiential marketing summit. Mar 01, 2009 shaz smilansky is director and founder of the ukbased experiential marketing agency blazinstar marketing. The information covered is valuable to both brands and agencies that are hoping. In the everchanging retail landscape, its imperative for brands to create a strong identity and experience that customers can connect with and immerse themselves in.